On 23 February 2018, YAB Dato’ Sri Mohd Najib bin Tun Abdul Razak, Prime Minister of Malaysia witnessed the launch of the Cashless Ecosystem for Malaysia through Boost in conjunction with some of its partners such as SME Corp, AmBank, PLUS, UTM and UiTM. This milestone partnership will serve to expand the cashless ecosystem in Malaysia and enable as many local businesses to tap into the card-less mobile electronic wallet lifestyle.
Boost is now a leading e-wallet with more than 1.7 million users with online and offline merchants located in more than 8,000 locations. Boost aims to revolutionize the way Malaysian consumers transact by creating a seamless payment experience without cash or cards. It serves the youth segment and mass consumers to merchants at selected night markets, food trucks, food courts and across various industries such as F&B, entertainment, transportation, online shopping and bookstores to name a few. As a lifestyle application, users can perform services such as buying prepaid top ups and digital vouchers as well as gifting them, free cash transfers and even “Go Dutch” with its unique split bills feature. They also get instant cash back when using the service with rewarding and addictive experiences.
Acknowledging Axiata as one of the leading drivers of Malaysia’s digital economy, YAB Prime Minister expressed his support of the Group in spearheading innovative digital and financial inclusion initiatives, especially in addressing small and micro businesses in Malaysia.
Android users can download Boost from the Play Store while iOS users can download from the App Store. For more information, check out the website at https://www.myboost.com.my/ or follow Boost on Facebook (https://www.facebook.com/myboostapp/) and Instagram (https://www.instagram.com/myboostapp/).
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