Oats are one of the most popular staple breakfast meals globally, including Malaysia, however, many of us might not know that although oats are not planted in Malaysia, the first and only oats milling plant in South East Asia is actually a Malaysian company located at Butterworth, Penang known as Federal Oats Mills Sdn. Bhd. (FOM).
At present, FOM exports over 35 countries across South East Asia, South Asia, Middle East, Africa and China. FOM was established since 1965 and has been processing oatmeal products under the brand Captain Oats as well as acting as an OEM manufacturer for other companies.
For more than 4 years in a row, FOM has been registering a remarkable high growth performance and it has also managed to achieve an impressive CAGR of 28.7% with the export market contributing 82.3% of the total revenue of FY2016/17.
The Captain Oats brand has also been awarded the National Mark of Malaysian Brand Certification as a recognition of its brand excellence, while FOM’s global market success has also received equally noteworthy acknowledgment when it was accorded the highest honors with two prestigious awards – the Best in Global Market (Platinum Award) and the Best in Marketing (Silver Award) at the recent The Star Outstanding Business Awards (SOBA) 2017.
The Global Oatmeal Market is expected to reach a value of USD2.5 billion by 2022 and globally, the Muslim community’s expenditure on food and beverage is estimated to reach USD1,128 billion, increasing 4.3% from USD1,081 billion in 2013 and potentially rising to USD1,585 billion in 2020, according to the Malaysia Halal Export 2015, Halal Industry Development Corporation 2016. “We are foreseeing high growth rates for the oatmeal market as more and more people around the world, especially in developing nations, are getting more health conscious. FOM is located strategically in South East Asia and is certified Halal and these two major factors provide us with a distinct advantage and a competitive edge in the global market.” said Michael Chew.
FOM has announced that they will expand their operations by establishing a new production facility at the Halal Food Zone, Penang Science Park in Bukit Minyak, with an investment of RM120 million, to cater to growing demand for oats-based products.
“FOM is committed to invest heavily in R&D to develop new product ranges to meet the ever-changing demand from young adults. Among these will be oats-based cereal and food products which will deliver the hearty goodness of oats to consumers worldwide.” Michael added.спиннинг купитьреклама посуды
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