On 8 March 2018, Standard Chartered Malaysia picked up two awards at the 9th Retail Banker International (RBI) Asia Trailblazer Awards 2018. The Bank won “Best New Product Service or Innovation Launch” for its Shake and Win campaign, and received the Highly Commended award for the “Best Savings Plan Offering”.
The Bank was aptly recognised as the first retail bank to introduce mobile gamification via Shake and Win. The campaign gave clients the opportunity to win cashback of up to MYR99 with every minimum spend of MYR100 in a single transaction. By combining mobile gamification with shopping, the Bank engaged and rewarded Standard Chartered credit card holders in a fun and instantaneous manner. This is one of the many digital initiatives as part of the Bank’s strategy to offer easy, convenient and secure banking solutions for clients.
Aaron Loo, Country Head of Retail Banking of Standard Chartered Bank Malaysia says: “We constantly push the boundaries of retail banking to meet the demands of our clients in this increasingly digital world. Aside from mobile gamification, the Bank has also launched an award winning digitally enabled client acquisition tool, video and online chat banking and fingerprint recognition for mobile banking login. It also partnered with Samsung Pay to offer clients a robust mobile payment platform.”
The Privilege Savings Account received the Highly Commended award for its flexibility which allows clients to enjoy bonus interest when they save, spend, pay, invest or insure. Personal Banking Clients can get up to 4.25% p.a. while Priority Banking Clients can get up to 5% p.a.
The awards are based on a rigorous selection process which starts with nominations from industry professionals. Nominees are then shortlisted and submitted to a panel of judges who decide the finalists in each award category.защитить контенткаталоги продвижения сайтов бесплатные
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