Hong Leong Bank Berhad continues to see strong customer adoption of its digital platforms, with 48% of its customers utilising digital and mobile platforms for banking transactions at the end of 2017, with digital transactions continue to grow at 73%, lending strength to the Bank’s digital aspirations.
“The strong adoption of our digital channels is testament to the growing maturity and increased expectations of our customer base and Malaysians at large. We expect to see strong continued growth in digital banking transactions as we increase products & services offerings on these digital platforms,” said Domenic Fuda, Group Managing Director and Chief Executive Officer at the launch of the Bank’s annual Digital Day, which was started last year.
As the service and financial landscape changes rapidly with the ever increasing use of technology, staying atuned to customers needs and desires becomes even more critical. “To stay ahead of this dynamic changes in customer needs, we adopted the approach of reimagining banking by embedding digital considerations in everything that we do throughout the entire Bank. We’ve been transforming from the inside out in the way we work, the way we empower our communities and most importantly, the way we serve and engage with our customers,” said Domenic Fuda, Group Managing Director and Chief Executive Officer at the launch of the Bank’s Digital Day 2018 campaign.