Facebook Malaysia hosted “Retail Day”, an industry event for 150 local retailer clients and partners, aimed at sharing industry mobile-first strategies that will help them unlock growth opportunities to reach the 22 million Malaysians already on Facebook here recently.
Attendees at the event gained insights into tapping into the power of Facebook tools and solutions strategies to drive business growth and to create effective online campaigns. The event also featured industry best practices from Senheng Malaysia and StoreHub Malaysia, in addition to workshops and insights shared by the Facebook team.
M-commerce sales in Asia-Pacific totalled $1.027 trillion in 2017, a 41.9% increase over 2016, accounting for 76.1% of retail ecommerce sales (source: eMarketer). As for Malaysia, the retail sector’s total sales was projected to grow by 4.7 or RM104.4 billion this year, with eCommerce penetration at 5% compared to 2017 (Source: Retail Group Malaysia/The Star & eMarketer).
With online and digital marketing now an essential component in today’s digital world, retailers are expected to keep up with market changes, consumer expectations and the need to build for mobile. “Retail Day” is just one of the initiatives by Facebook Malaysia to educate retailers and businesses in the country on the challenges and solutions in implementing digital strategies to embrace a mobile future.
“With more than 22 million people in Malaysia on Facebook each month on mobile, retailers here should be moving fast to tap into the power of mobile to unlock growth and drive their businesses,” said Nicole Tan, Country Director of Facebook Malaysia. “We’re seeing momentum with retailers using Facebook to better connect with consumers – and our team is committed to helping them achieve real business results on mobile by providing industry insights through workshops, training and events like Retail Day.”