A new online study launched today by the Asian Institute of Finance (AIF) reveals that the FinTech industry in Malaysia is perceived as trustworthy by 92% of Malaysian consumers. This is translated into high adoption levels with four out of five consumers having used FinTech in the past year.
The report revealed that the top three key drivers that will establish trust for FinTech adoption are :
- strong company brand and reputation;
- data protection and compliance;
- support by government institutions.