MALAYSIANS CHOOSE PETRONAS AS PUTRA BRAND OF THE YEAR
PETRONAS PRIMAX and PETRONAS Syntium Continue to be Consumers’ Brand of Choice
Petroliam Nasional Berhad (PETRONAS) was named Putra Brand of the Year, a premier accolade accorded to the preferred brand chosen by the Malaysian consumers. The Putra Brand Awards recognises brands that best demonstrate continuous brand building commitments via communication and product innovation as well as exhibit a strong sense of corporate social responsibility.
In addition to this inaugural win, the PETRONAS Primax and PETRONAS Syntium were also awarded the Putra Brand Gold Award for the Automotive Fuel, Lubricants and Accessories category. This is the ninth win for the Primax fuel and the seventh win for the Syntium lubricants.
Commenting on the award, Dato’ Sri Syed Zainal Abidin, Managing Director and Chief Executive Officer of PETRONAS Dagangan Berhad (PDB) said, “We are proud to have been chosen for this award. Over the years, we strive to build a relationship of trust with our customers through our brand. It is our top priority and a continuous effort to ensure we deliver quality, innovative solutions to all our customers. Their loyalty and confidence in our brand as well as products have certainly contributed to this achievement. Thank you for making PETRONAS part of your everyday lives. Thank you for making us Putra Brand of the Year.”
PETRONAS’ range of fuels and lubricants are the result of the knowledge, technology and innovation gained from the PETRONAS Fluid Technology SolutionsTM (FTS). The cutting-edge FTS is an intelligent approach to formulating advanced automotive fluid requirements that maximise engine performance.
The winning combination of PETRONAS Primax and PETRONAS Syntium has powered the MERCEDES-AMG PETRONAS Formula One™ Team to clinch the World’s Constructor Championship title for the fourth time in 2017.
For more information about PETRONAS Primax and PETRONAS Syntium visit www.mymesra.com.my.