KUALA LUMPUR, 24 May 2019 – Rakuten Trade Sdn Bhd is positive about ongoing growth prospects for the company as it enters its third year with almost RM5 billion generated in trading value and more than 32,500 accounts to-date since it first opened its doors in May 2017.
Rakuten Trade, the country’s on fully digital equity broker, reported an increase of 170% in accounts from approximately 12,000 a year ago, while trading value generated on Bursa Malaysia rose by almost 400% from RM1 billion year on year.
Managing Director of Rakuten Trade, Kaoru Arai said the company will continue to appeal to a growing segment of new investors who are more digitally savvy and have a more e-commerce lifestyle.
“At Rakuten Trade we endeavor to keep things simple and cost-effective in line with a fast-changing digital landscape where speed and convenience are preferred,” said Kaoru.
Despite being in a highly competitive industry, Rakuten’s unique Fintech business model allows it to maintain the lowest brokerage fees in the country for its products, Cash Upfront and Contra Accounts.
“Our success can also be attributed to nimbly developing new products and price sensitive services that cater to the ever-changing needs of this new segment of customers,” he added.
Last year, Rakuten Trade launched its second product, Contra Account that extends a multiplier of up to 5x which is the highest in the market, and more recently rolled out Contra 2.0 which offers investors revised brokerage fees* ranging from a minimum of RM7 to a fixed maximum of RM100 and a Day Trade Rebate Programme for investors who buy and sell frequently on the same counter within the same day.
In celebration of its 2nd anniversary, on 16 May 2019, Rakuten Trade extended its customers the opportunity to earn double rewards on all on-going campaigns.