ONTARIO, 7 June 2019 – Shopify Inc, the leading multi-channel commerce platform, today released its first global State of Commerce report with insights on what’s driving direct-to-consumer (DTC) commerce and buying behavior.
In its new State of Commerce report, Shopify reveals Japanese shoppers are the biggest spenders.
“Japanese consumers spend the most per transaction, around $142 USD on average, compared to the US at around $81 USSD,” it stated.
Shopify also found that Americans shop most frequently and Germans the fastest.
“Consumers in the US nearly twice as much (6 items) as any other country (2-3) times; buyers in Germany make the fastest online shopping decisions, making a purchase in less than 18 minutes,” Shopify added.
Over the last year, the retail industry has experienced tremendous disruption, and within this changed retail landscape, customers and merchants have found new opportunities to buy and sell goods.
“It’s our mission to make commerce better for everyone, and we developed this report to share global insights that can help merchants better understand the needs of their customers,” said Harley Finkelstein, Chief Operating Officer, Shopify.