Bangkok, 17 June 2019 – Tencent officially launched WeTv in Bangkok Thailand on last Friday as it plans to grow the video streaming platform beyond Mainland China for the first time.The service adds video to Tencent’s growing selection of entertainment platforms tailored for audiences outside China, which currently includes regional music streaming service JOOX, and the PUBG MOBILE games franchise.
Tencent Video is one of the leading video streaming services in China, boasting over 89 million subscribers (as of Q1 2019), and more than 200 million daily active users (DAU). Its success is based on original content and production, along with broad availability across all devices including mobile phones, tablets, laptops, desktops, and smart TVs. As part of Tencent’s broader ecosystem, the service is integrated with other Tencent platforms, offering partners and content producers highly effective platforms to engage their audiences.
Jeff Han, Senior Vice President of Tencent Penguin Pictures said that:
“Thailand has a well-established online and entertainment infrastructure, as well as significant consumer buying power, which makes it a great choice as the first country to expand WeTV beyond China”
Tencent Video’s strengths lies in its ability to produce high quality original content in a wide range of genres including drama, variety shows, animations etc. WeTV will curate content that is relevant to the Thai audience. It will not only localize Chinese content with Thai dubbing, it will also introduce Korean content which is widely popular in Thailand, and work closely with local partners to develop original Thai content.
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