Kuala Lumpur, 16 August 2019 – Astro and Maxis joined hands to announce its strategic marketing partnership to offer bundled broadband with content. Astro will launch new bundles of 30 Mbps and 100 Mbps broadband and content products for its customers from now on.
This strategic partnership is timely as it occurs at a period where the demand for converged connectivity matters more than ever and multi-play propositions that bundle connectivity, content and service.
The partnership leverages both companies’ strengths to bring greater value and benefits for its customers. At the same time the collaboration will create new revenue streams and unlock new markets by maximising the talent and resources at both companies, while driving scale and efficiency.
“Customers will see significant value and benefits from this proposition which brings compelling content with high-speed fibre connectivity. The partnership will provide our customers better connected experience especially for On Demand viewing, allowing them to enjoy over 50K shows via set top boxes and on mobile devices.”
Henry Tan, CEO of Astro
“We are highly motivated by the demands for great connectivity behind our Fibrenation campaign, as more and more Malaysians show themselves to be digital natives. We are now seeing a demand for more family-oriented offerings and a wider range of digital services. ”
Gokhan Ogut, CEO of Maxis
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