Petaling Jaya, 18 August 2019 – In a bid to engage regulators constructively on several hot button and regulatory issues facing stakeholders from brand owners to consumers, the International Advertising Association (IAA) Malaysia hosted a highly engaging forum recently.
Themed ‘Regulatory Challenges Facing Brands and Consumers’, the forum featured a distinguished panel of subject matter experts from global, regional and national levels, across various related sectors. These include regulators, industry practitioners and legal eagles.
In his welcome address, IAA Malaysia President, John D. Chacko opened up a discussion to ponder on ways to create market-friendly policies, which both respect and empower consumers, brand owners, manufacturers, marketers and governments alike.
Chacko pointed out that consumer education is key in addressing the underlying and brewing issues, allowing consumers, who are getting more exposed by the day to happenings and knowledge around the world, to use their mind on how to spend their money
“Advocacy by industry bodies such as the IAA, brand owners, and regulatory bodies is critical, and the solution is to work in collaboration with genuine stakeholders to address issues regarding the regulations in branding and promotion,”IAA Malaysia President, John D. Chacko
Some of the areas addressed in the one-day forum include trademark rights and regulatory encroachment, brand risks in 21st century and how extreme regulation can favour illegal trade. The forum also featured several case studies and trends on regulating brands.