BUKIT RAJA, Selangor, 3 September 2019 – Vinda Group will fortify their presence in the region through the establishment of its new SEA Regional Headquarters, leveraging on their multiple growth enablers such as product innovation, human capital, market expansion and sustainability, supported by Malaysia’s vibrant industrial ecosystem.
“We foresee that Vinda Group’s new Southeast Asia (SEA) Regional Headquarters will be a catalyst in boosting the development of its related products’ industry ecosystem in the country. It will also be able to provide its customers with better access to global markets and greater flexibility in service offerings,” said the Chief Executive Officer (CEO) of the Malaysian Investment Development Authority (MIDA), Dato’ Azman Mahmud.
Vinda Group is a leading manufacturer of branded hygiene products such as baby diapers, incontinence products and feminine protection products in Asia. Two production sites and three warehouses in Malaysia are consolidated into one modern, state of the art facility in Bukit Raja, Selangor, as the commendable mega project of the new SEA Regional Headquarters.
Dato’ Azman also commended the efforts undertaken by the Group to harness the potential of Industry 4.0, which is in line with the Government’s Industry4WRD initiative which will pave the way for enhanced productivity as well as the creation of high-value jobs that will contribute to Malaysia’s economic prosperity and societal well being.
MIDA has approved a total of 21 sanitary related products since June 2019, with investments worth RM2.3 billion of which RM2.2 billion was from foreign investments while the balance of RM125 million was from domestic sources.
Vinda Group’s presence in Malaysia also represents the portfolio of companies with Swedish and Chinese participation, which have been among the top contributors of high value-added investments in Malaysia.