KUALA LUMPUR, 18 September – To celebrate Malaysia Day, homegrown and leading e-wallet Boost encourages all Malaysians to do their part to ‘Boost My Malaysia’. The campaign focuses on instilling five core values – kindness, cleanliness, healthier, fairer and more progressive Malaysia as key building blocks for a better nation.
“‘Boost My Malaysia’ represents the aspirations we have for this country. As a proud homegrown brand, we understand the inherent need to lead the way by setting a good example and inspiring all Malaysians to support causes that can positively impact both environment and the social fabric of our nation.”
Mohd Khairil Abdullah, CEO of Axiata Digital Services, parent company of Boost
To lead by example to ‘Boost My Malaysia’ and set the tone for building a “Kinder Malaysia”, Boost joined hands with Pertiwi Soup Kitchen on 13 September distributing food aid to the less fortunate from the inner-city communities of Kuala Lumpur.
From now until 11 October, Malaysians can support and be part of the ‘Boost My Malaysia’ movement just by spending with Boost. The e-wallet pledges up to RM 2.50 to various causes for every 100 transactions done via the app.
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