KUALA LUMPUR, 26 September 2019 – AIA Malaysia has collaborated with 14 non-governmental organisations (NGOs) championing different social causes for its highly anticipated AIA Touching Lives Charity Day.
Held at the insurer’s headquarters in Menara AIA on 6 September 2019, it aims to provide its employees with the opportunity to contribute their time and effort to help raise funds for their respective NGOs whilst learning more about the NGOs’ unique causes.
Themed ‘Markets of Malaysia’, the charity day saw 14 booths manned by more than 500 AIA employees from 14 different divisions together with their NGO partners selling scrumptious delicacies and pastries, thirst-quenching beverages, hand-made decorative items as well as NGO branded merchandises.
Living up to the theme of the charity day, all 14 booths were decorated with elements representing 14 different states of Malaysia.
AIA employees collectively helped to raise a total of RM163,000 from the sales generated on the charity day as well as from pre-sale activities which took place three weeks before the event. AIA Malaysia also pledged additional funds to each NGO, bringing the total contribution to over RM234,000.
Among the 14 NGOs that benefitted from AIA Touching Lives Charity Day are Autism Café Project, Buku Jalanan Chow Kit, Cleft Lip and Palate Association of Malaysia (CLAPAM), Malaysian Mental Health Association (MMHA) and others.