KUALA LUMPUR, 1 October 2019 – Inspired by the idea behind World Smile Day, which has been celebrated on the first Friday of each October since 1999, Tokio Marine Life Insurance Malaysia Bhd (Tokio Marine) visited Yayasan Sunbeams Home a week earlier with the aim of spreading some cheer to the children there.
Twenty staff from Tokio Marine took part in the Saturday (September 28, 2019) event where a mural painting session to beautify an old wall outside the children’s bedroom, together with an art workshop to teach the little ones some handicraft work were the highlights scheduled.
The event culminated in 100 items produced by the children in the workshop being sold off to raise RM3,000 for Yayasan Sunbeams Home, a non-governmental multi-racial foundation that was set up in 1995 and is now home to 132 displaced, abused and neglected children of single-parents.
On top of that, Tokio Marine also donated essential items to the home.
“A day like today reminds us and reinforces our commitment to look beyond profit, and to act with integrity not just for the benefit of our customers and business partners but also society. I am glad we have inspired such passion in our people to look beyond ourselves to those around us, and to lend a helping hand wherever and whenever we can.”
Mr. Yoshiaki Okabe, Deputy CEO of Tokio Marine
The person behind World Smile Day is the late Harvey Ball, a commercial artist from the United States who created the smiley face in 1963. While the image has become the most recognisable symbol of goodwill and cheer in the world, Ball was concerned with the over-commercialisation of his symbol and how its original meaning and intent had become lost in the constant repetition of the marketplace. To counter that, Ball thought everyone should devote one day each year to smiles and kind acts, and went on to declare the first Friday of October each year as World Smile Day.