PETALING JAYA, 8 October, 2010 – New proptech firm Didian Realtor Sdn Bhd launched Malaysia’s first B2B property marketplace with the goal to reinvent property sales.
The platform will help property developers and real estate agents and negotiators to connect and drive the property sales of curated units at projects that are under construction or close to completion.
A total of nine projects by eight well known property developers launched on the system, offering a property inventory worth almost RM 1 billion in Gross Development Value (GDV) for agents and negotiators across Malaysia to sell. The launch came after a robust testing phase that saw 300 agents and negotiators successfully use the marketplace.
In his speech, Chow Nam Kit, Director of Didian Realtor Sdn Bhd, reiterated that Didian’s business proposition had been developed around its customer’s needs which are increasingly mobile first and experience centric.
“Our platform digitizes the sales process allowing agents and negotiators unparalleled access to ongoing developer product offerings at the click of a button; facilitating and accelerating property sales for all our stakeholders. This is the core focus of our business and will be our engine for continued, sustainable growth,” said Chow Nam Kit.
To improve agent-project matching, the platform leverages a proprietary algorithm to power Malaysia’s first property marketplace and mobile app which features digital booking, real-time data access, commissions status tracking and supports back end administrative processes.
Didian Realtor Sdn Bhd also entered into a strategic collaboration with StarProperty, a part of The Star Media Group Berhad, where both parties will work together on co-marketing the platform to both the real estate fraternity as well as property developers.
According to Ernest Towle, Assistant General Manager of StarProperty, this collaboration will enhance the solution set offered to partner property developers granting agents and negotiators an additional revenue stream by allowing them to participate within Didian marketplace, deepening the richness of the real estate ecosystem.
Chow added that the collaboration with StarProperty would catalyze interest from property developers and enhance awareness of the Didian property marketplace among real estate professionals.
Through the platform, reputable property developers can tap into the sales potential of thousands of agents and negotiators nationwide to sell their properties.
Didian offers agents and negotiators a seven days express commission scheme payable from the date the SPA and Loan agreement is signed. Negotiators are also able to take part in selling projects by reputable developers regardless of their size and geographic area.