KUALA LUMPUR, 13 November 2019 – The Consumer Technology Association (CTA), which organises CES, the largest and most influential technology event in the world, is recognising SK magic, a specialist in home appliances, for its outstanding innovations for three key products – All-in-one JIKSOO RICH Ice Water Purifier, Motion Air Purifier and Triple Care Dishwasher at the CES Innovation Awards 2020. The Motion Air Purifier won the smart home category while the All-in-one JIKSOO RICH Ice Water Purifier and the Triple Care Dishwasher are recognised in the Home Appliances category.
SK magic received high ratings in all categories such as engineering qualities, aesthetic and design, functionality and consumer appeal for these three key products – All-in-one JIKSOO RICH Ice Water Purifier, Motion Air Purifier and Triple Care Dishwasher.
The company has identified customers’ needs for clean water, introducing the ‘all-in-one JIKSOO RICH Ice Water Purifier’, equipped with fully stainless-steel waterways, which is a first in the industry. The product has been recognized for its cutting edge UV sterilization technology, sterilizing the ice storage twice per day for 3 hours long each cycle. The ‘MOTION Air Purifier’ is the first of its kind with smart sensors and motion detection technology, efficiently detecting and purifying airborne dust formed from human movements. This advanced purification system was a key factor for the recognition of this product.
“This recognition by CES Innovation Awards demonstrates our advanced technology, innovation design and not forgetting our effort in upgrading consumer lifestyle. Aligned with our management philosophy, SK magic will put continuous effort to introduce many more ground-breaking products to provide a healthier and more convenient living,” expressed Mr. Ryoo Kwon Joo, SK magic Korea Chief Executive Officer.
The ‘CES Innovation Awards’ are conferred as the prestigious Consumer Electronics Show (CES), first established in 1976, for consumer electronics products with the greatest design and quality. An elite panel of industry experts from the Consumer Technology Association (CTA) reviews and recognises outstanding products in the consumer electronics industry through the evaluation of criteria such as engineering qualities, aesthetic and design, functionality and customer appeal.
SK magic Malaysia is currently running the year end promotion with Amazing Plan & Excellent Plan in conjunction with First Year Anniversary in Malaysia. The All-in-one JIK.SOO Rich Water Purifier and the Motion Air Purifier are available in Malaysia. Consumers can visit the SK magic stores in One Utama Shopping Centre, Queensbay Mall in Penang and Paradigm Mall in Johor Bahru.