KUALA LUMPUR, 9 December 2019 – Adwork is poised to shake things up for SMEs, setting its sights on leveling the playing field for these smaller businesses.
Adwork is a newly launched self-serve end-to-end advertising platform intended to provide easy, highly affordable and effective advertising experiences for SME business owners in Malaysia and the Southeast Asian region.
“Up until now, mainstream advertising has been a ‘privilege’ of large-scale organisations with huge marketing budgets which enable them to engage with media agencies. SMEs do not have this so-called luxury. This is a disconnect we want to change, by making advertising more accessible online and affordable for SMEs,” said Kumaresh, the CEO of Adwork.
Kumaresh said that Adwork expects to see a strong take-up and increased overall advertising expenditure by SMEs, with an initial estimated target of RM5.7 million in revenue by the end of 2020.
The online advertising marketplace will feature a variety of advertising products and options through an online selection which will include a wide variety of advertising mediums including newspaper, magazines, radio, television, static and digital billboards, cinema, transportation, hospitals / clinics, in-store, talk-shows and digital platforms.
Moreover, users of the Adwork are assured of ease, simplicity and accessibility with the platform’s propriety three-step booking method – Media Selection, Creative Service and Payment. It is a simple as that. With more than 5,000 media for selection, Adwork is now the largest media advertising platform in the country.
As part of its launch initiatives, Adwork will be offering RM2 million worth of free advertising space to users through cash rebates, value-added deals and discounts of up to 70%.
All advertisers need to do is create an account to grab these limited-time promotions. They may also follow the platform’s social media pages for detailed information on the promotions. From the RM2 million giveaway, Adwork will be offering up to RM1million worth of free ad space to SMEs under SME Corp’s database.
Kumaresh explained that while Adwork is available for all businesses and organisations, the platform is specially designed for SMEs – businesses with an annual revenue of RM50 million or below – across all industries in Malaysia and the region.