KUALA LUMPUR, 9 January 2020 – Fraser & Neave Holdings Bhd (F&NHB) has strengthened its e-commerce presence with the launch of its flagship online store, F&N Life to offer greater convenience, accessibility and value to Malaysian consumers.
The launch aims to provide an easier platform for consumers to order their favourite F&N products in bulk and at competitive prices, delivered to their homes especially during festive seasons and special occasions.
F&NHB Chief Executive Officer, Lim Yew Hoe said, “For the past few years, we have joined forces with various online marketplaces to reach new segments and consumers, and built a growing base of loyal online shoppers. Recognising the immense potential of e-commerce and opportunities to drive long-term business growth, we are ready to take our e-commerce business to the next level.”
Besides catering to consumers who enjoy the convenience of shopping anytime at their fingertips, F&N Life will also offer product details and nutrition values, recipes and loyalty programmes to enrich consumers’ shopping experience.
F&N Life is set to complement F&NHB’s physical distribution network, which is one of the most pervasive in Malaysia, to develop an omni-channel presence and thereby enhancing its market penetration.
To celebrate the launch of F&N Life, consumers will receive 5% off all purchases made from the e-commerce site or mobile app and enjoy free delivery services within Peninsular Malaysia throughout January and February this year.
F&NHB also partnering with the largest e-Wallet payment provider in Malaysia, Touch ‘n Go eWallet, to offer a one-off RM5 cashback for every RM50 spent from 9th January to 29th February 2020.
The F&N Life mobile app is available on both Google Play Store and Apple’s App Store or visit www.fnlife.com.my for more info.