SINGAPORE, 4 February 2020 – SQREEM Technologies, an award-winning Singapore-based AI company, and Rakuten Inc., a global leader in internet services that empower individuals, communities, businesses, and society, announced today the launch of a jointly established company – Rakuten SQREEM, Inc.
Rakuten SQREEM will provide advertisers in Japan with marketing solutions built around AI-based behavioural pattern analysis, and will cater to companies and advertisers in Japan.
Through the combination of SQREEM’s proprietary AI technology with Rakuten’s historical sales data from over 100 million members in Japan, Rakuten SQREEM will be positioned to better meet the needs of Japanese consumers by serving them content that is desirable and relevant, and provide solutions for the market there with a higher level of precision than is available today.
The new company will utilize the data provided by Rakuten’s members and the AI behavioural pattern analysis data owned by SQREEM to provide marketing solutions enabling media buying for Internet advertising through partners.
For advertisers, the system aims to create new value and improve ad performance in the Japan market by providing advertisers with a real-time picture of increasingly complex consumer behaviour thereby improving ad performance and cost efficiencies.
“With Google announcing it would be nixing support of third-party tracking cookies for its Chrome browser, advertisers and their agencies are looking for alternative solutions that allow them to better understand and reach consumers without compromising their privacy. With SQREEM’s cookieless AI tech stack, we are able to automate and achieve precise digital media buying. This enables us to serve both brands and agencies in GDPR compliant ways that can withstand privacy scrutiny in even the strictest markets.”
Ian Chapman-Banks, CEO of SQREEM Technologies
Greater considerations for user data are being called for with the rise in awareness of protecting personal information in data-based marketing, such as the enactment of the GDPR in the EU in May 2018. To date, Rakuten has worked hard for the protection of personal information when utilizing data accumulated by the Rakuten Group to provide marketing solutions.
By developing and providing marketing solutions not dependent on personal attributes, Rakuten SQREEM hopes to provide digital marketing services that are effective for advertisers and safe for users.
Read more news on Rakuten here.