KUALA LUMPUR, 13 February 2020 – Affin Bank Berhad (“AFFINBANK” or “the Bank”) has set a record with The Malaysia Book of Records for developing the “First SME Community Development Mobile App”
The certificate of recognition was presented to AFFINBANK’s Group Chief Executive Officer, En. Kamarul Ariffin Mohd Jamil by the General Manager of The Malaysia Book of Records , Mr. Edward Sin.
This is the third recognition for the Bank’s SMEColony apps, after recently receiving recognition for “Best SME Banking Initiative for Start-Ups (Malaysia)” by International Finance Awards in September 2019 and Malaysia Technology Excellence Awards for Mobile Technology in Banking, by Singapore Business Review in December 2019.
“The SMEColony is the first mobile application designed for the development of small and medium enterprises (SMEs) in Malaysia with the aim to fulfil the needs of developing SMEs. This initiative by the Bank is to build relationship with SMEs as well as to create business synergy amongst the SMEs players as a community within a digital ecosystem”, said Kamarul.
SMEColony the first SME community development mobile app aims to empower SMEs, including start-ups, who may need to tap into digital platforms. It serves to mobilise growth of the SME community with access to business resources and solutions through a digital platform. He added, “SMEs can also benefit from the business matching opportunities available to about 50 strategic partners and increase brand visibility via promotion of products and services on a digital market”.
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