SINGAPORE, 24 February 2020 – Indomie, Bulgogi Beef and Curry Cauliflower Wraps, these are some of the latest unique food choices that Singapore’s office workers in the central business district can enjoy this February with the launch of Wrap Bstrd, Singapore’s first F&B brand and dark kitchen driven by Artificial Intelligence and analytics.
A partnership between leading technology-driven food & beverage company Ebb & Flow Group and AI solutions company, SQREEM, Wrap Bstrd combines SQREEM’s world-leading advanced behavioural data capabilities and pattern analysis driven by Artificial Intelligence with the combined expertise of the analysts, chefs, creatives and branding experts within Ebb & Flow Group’s Dark Kitchen Lab, creating both an exciting concept and delicious recipes sure to excite the palate.
Based on SQREEM’s evaluation of over 200,000 individual data points to map behaviours and trends of distinct consumer groups in Singapore, the concept development team from Ebb & Flow Group’s Dark Kitchen Lab was able to analyse customer journeys, predict demand, and map behavioural intent to purchase all driven by Artificial Intelligence. Studying flavours, ingredients, consumer preferences, and trends, they were able to pinpoint the meals that office workers in the CBD wanted.
“SQREEM is one of the most advanced AI-driven analytics engines in the world. We can extract anonymised behavioural footprints across 3 billion consumers globally and identify links and associations among vast, unstructured digital activities across any platform web, mobile, social, location, video, satellite, transaction, and audio in any format and in any language and determine macro behavioural normalcy versus micro behavioural abnormality.”
Ian Chapman-Banks, CEO of SQREEM Technologies
The concept development team found that target customers like flavours from local comfort food such as hawker dishes and that they care about health trends. Customers also prefer to consume their food in a convenient, fuss-free manner. Arising from these insights – Wrap Bstrd was born – an exclusively delivery-only menu that is readily available to hungry customers while reducing costs – providing excellent value and delicious food that is delivered quickly.
“Wrap Bstrd is the first concept driven by Artificial Intelligence of its kind to take these insights and create a hyper-focused product that stands out from the rest, and the branding also reflects that. Our Dark Kitchen Lab is unique in that it consists of analysts, chefs, creatives and branding experts that look at data points and develop concepts, giving Ebb & Flow Group a unique position in the market.”
Philipp K. Helfried, Chief Investment Officer, Ebb & Flow Group
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