KUALA LUMPUR, 8 April 2020 – Twenty two days into the Movement Control Order (MCO), netizens express that this lifestyle is the new norm as the reality of the lockdown sinks in.
The 3rd edition of this study covers chatter surrounding the Prihatin Tambahan announcement, enforcement of the PKP, Ramadan bazaar cancellation, and case studies on how several brands have adapted to stay relevant to their audiences during this period.
With the Prihatin Tambahan announcement on April 6, SMEs and entrepreneurs are set to receive benefits in the forms of wage subsidies, SME grants, and loans. The package will help to reduce the burden over the next three months, however the sustainability and recovery rate remains to be seen.
SMEs reactions on social media are mostly inquiries on how do they actually avail of the benefit, what are the actual terms and conditions and where can they find them online – while provisions are being made, the mode of communication and information made available is unclear.
Meanwhile, several businesses have adapted their products and services to the new routine during the MCO.
In this edition of the study done by Wisesight, selected industry players from F&B, automotive, real-estate and pharmacy industries were observationally analysed through engagement trends indicated on social media.
The analysis reveals how some brands are innovating their services or products, but more importantly how they have leveraged social media and content creatives to capture audiences in these unprecedented times.
“The reality that will come from this worldwide pandemic is that we are now no longer ‘heading’ but actually already fast-forwarded into a ‘Digital first, and forever world’ audience segments that were stubborn in the past to change are now forced to adapt and as such organisations of all scales that are yet to must, in turn, do so now.”
Shakthi DC, Wisesight’s Founder and regional director of APAC
She added, “Even if a brand or business’ offering cannot overcome the physical barriers, it is crucial to stay top of mind by means of digital and social channels. The right communication, content and realistic promotions or packages can help you retain audience affinity and acquire new following in this crucial period. Physical isolation should not result in the isolation of your brand or customers.”
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