KUALA LUMPUR, 20 April 2020 – Alliance Bank Malaysia Berhad has announced the official launch of #SupportLokal initiative to help small local businesses continue earning revenue or scale up their business digitally during the Movement Control Order (MCO) period.
In the two weeks since its debut on the Bank’s social channel and corporate website, the #SupportLokal initiative reached more than 1.7 million Malaysians on Facebook (FB), and generated over 6,000 link clicks to the small local businesses’ websites or FB page.
The Bank has approved over RM443 million in financing to help ease the cash flow constraints of businesses in Malaysia.
The financing, which is under the Bank Negara Malaysia’s Special Relief Facility, included RM319 million financing to close to 450 small-and-medium enterprises (SMEs) approved in the last two months.
The idea of #SupportLokal initiative came from the need to help small local businesses with their branding and marketing via Facebook marketing, and facilitate the use of digital as an alternative revenue channel.
Alliance Bank provides digital branding and marketing support to help promote the products and services of local businesses.
Aside from its own digital assets of social media and corporate website, the Bank is also collaborating with several e-commerce platforms to help small local businesses widen their reach to more consumers digitally and tap into alternative revenue channels. The e-commerce commission fees will also be subsidised.
Under the #SupportLokal initiative, business owners will also have access to advisory and training via webinars and videos to help them succeed in their new digital venture.
The Bank will also help local businesses that do not have prior online presence to facilitate the process quickly and conveniently with their various strategic partners under the #SupportLokal initiative.
On its corporate website, the Bank has set up a #SupportLokal Online Bazaar made up of its BizSmart® Challenge alumni and SME clients.
The listing is free and continues to expand as more local businesses come onboard.
To support these small local businesses and to find out more about the Bank’s #SupportLokal initiative or its financial relief programmes , consumers may visit the Bank’s website.
Read more: Why SMEs Should Leverage on Digitisation