KUALA LUMPUR, 23 April 2020 – Tesco Stores (Malaysia) Sdn Bhd has launched its Raya Jimat, Raya Selamat campaign, in addressing the changing consumer needs while living in the new normal brought on by the COVID-19 pandemic.
Customers can get their Raya staples of rendang and satay with imported beef (RM18.99 per kilo), Australian lamb shoulder (RM 31.99 per kilo) and whole chicken all at a great value.
Given the cancellation of Ramadan bazaars this year and other challenges in movement restrictions, Tesco will have up to 30 per cent discount on most of its chilled and frozen items such as nuggets, chicken drumlets and pratha bread to make buka puasa, faster and easier.
Tesco is also bringing in seven different types of dates (khenaize, deglet nour, medjool, al-hisham khalas, masafii lulu, masfii rabbie and masafii emirates), imported from the United Arab Emirates, Tunisia and Palestine.
Meanwhile, Tesco Own Brand (TOB) products, which are on average 10 per cent cheaper than national brands, has now become a household staple.
The Tesco Clubcard loyalty programme will also give extra savings to customers, as their purchases are translated into accumulated points, which are then converted to vouchers.
Tesco will also run weekly recipe content of dishes usually found in Ramadan bazaars, in which customers can attempt themselves by using products found in Tesco stores.
Customers are encouraged to share photos or videos of their attempt at the recipe, tag Tesco and those with the most creative content and captions will stand to win vouchers worth RM500 each.
To help customers shop with even greater ease this festive season, Tesco’s Raya family clothing range is also made available on Lazada with an extra 10 per cent off for their kids and toddlers and range.
It is also launching its Click & Collect service at eight of its stores. The Click & Collect service would enable customers to order through the Tesco Online platform using their existing account and then collect at the store of their choice.
The ‘Raya Jimat, Raya Selamat’ campaign will run from 23 April to 11 June, in all 60 Tesco stores and online channels inclusive of Tesco Online, Lazada and Shopee.
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