KUALA LUMPUR, 19 May 2020 – As part of its ‘Semarakkan Raya’ Corporate Social Responsibility (CSR) programme, AIA PUBLIC Takaful Bhd. (AIA PUBLIC Takaful) in association with Malaysia Relief Agency (MRA) recently distributed ‘Semarakkan Raya Kits’ consisting of food supplies to 1,000 asnaf families in Klang Valley, Melaka and Negeri Sembilan in preparation for the upcoming Aidilfitri celebration.
The ‘Semarakkan Raya’ initiative was further amplified by the support from Malaysians who took part in AIA PUBLIC Takaful’s latest campaign – #GymUntukJiwa.
The campaign, which was launched on the fourth day of Ramadan entails a series of social media challenges that encourages Malaysians to consistently work on being a better person – a training regime for the soul to inculcate greater empathy, love and mercy ultimately creating a positive impact on the community.
The first phase of the #GymUntukJiwa social media challenge asked participants to upload images or videos of them engaging in simple acts of kindness during the month of Ramadan on their Facebook or Instagram pages with the following hashtags – #GymUntukJiwa and #AIAPUBLICTakaful.
Due to the overwhelming number of hashtag entries received for the challenge which ended on 16 May, AIA PUBLIC Takaful decided to increase its contribution to 1,000 asnaf families instead of the initial 250 pledged by the takaful operator.
On top of receiving the ‘Semarakkan Raya Kit’ which includes daily cooking and Raya essentials such as flour, rice, cooking oil, sugar, instant ketupat as well as Raya cookies, each asnaf family were also provided with an AIA Carepack consisting of hand-sanitiser, face masks and anti-bacterial wet wipes to help them stay safe and healthy as well as to reduce the risk of being infected by COVID-19.
The next phase of the #GymUntukJiwa social media challenge will begin from 22 May onwards in conjunction with the month-long Aidilfitri celebration. For more information on #GymUntukJiwa, please visit https://www.aia.com.my/ms/gym-untuk-jiwa.html