Cision Launches Article-Level Data, Allowing Communicators To Further Understand How Audiences Consume Earned Media

The new capability is available as part of Cision Impact in the Next Generation Communications Cloud

HONG KONG, May 21, 2020 /PRNewswire/ — Cision, today, announced significant improvements to their industry leading Impact solutions. The new features allow granular reporting of true-reach at an individual article-level, enabling communicators to better identify journalists and publications, craft more relevant stories, conduct market research, and measure their efforts using the same performance benchmarks as owned and paid media. The data- which is available for millions of publications- is now included in Cision Impact, Cision’s industry-leading audience and attribution technology.

Learn more about article-level data and the benefits for PR professionals here.

Better Understand Earned Audiences with Cision Impact

Track earned media article views, day over day

Understand which publications drive the largest readership

Experience the interactive Multichannel News Release here: https://www.multivu.com/players/English/8729751-cision-article-level-data-earned-media/

Article-level data, which builds on exclusive audience and attribution technology, enables communicators to precisely understand which journalists and publications perform best with their target audiences. By combining article readership with audience demographic, firmographic, and engagement data, communicators can adopt a data-driven, systematic approach to their PR and comms functions.

"Cision continues to add unique and innovative new solutions to our award-winning end-to-end communications platform. Cision Impact article-level audience data helps PR professionals to build a more effective media strategy and measure earned media success," said Brendon O’Donovan, Head of Global Product Marketing at Cision. "From targeting journalists and crafting campaigns to measuring pickup and coverage, article-level data can be leveraged at every stage of the communications workflow, and we’re thrilled to provide this new offering to our customers."

Cision’s article-level viewership data provides:

Data-Driven Outreach: Focus efforts on the journalists who move the needle. Understand which publications, journalists, and articles drive the largest readership to inform media relations strategies.
Competitive Intelligence: Track competitors’ earned media coverage, and understand their audiences, the journalists that influence them, and benchmark against their performance. Gain valuable insights into the efficacy of their earned media campaigns and use your competitors’ strengths to your advantage.
Industry Analysis: Discover new ways to engage your industry. Research key topics and monitor industry trends. Identify emerging journalists and prominent publications to better understand your industry’s sphere of influence.
Content Performance: Rely on validated viewership data and finally retire UVPM and potential reach. Demonstrate validated article reach, benchmark message resonance, and optimize earned media campaigns.
Crisis Mitigation: Accurately evaluate risk. Identify the most influential voices during a crisis to quickly gauge, react, and lessen the harm.

Article-level data is now available in the Next Generation Communications Cloud for all Cision Impact customers. To learn more, please visit www.cision.com.

About Cision
Cision Ltd. is a leading global provider of earned media software and services to public relations and marketing communications professionals. Cision’s software allows users to identify key influencers, craft and distribute strategic content, and measure meaningful impact. Cision has over 4,800 employees with offices in 24 countries throughout the Americas, EMEA, and APAC. For more information about Cision’s award-winning products and services, including the Cision Communications Cloud®, visit www.cision.com and follow Cision on Twitter @Cision. To support PR and communications professionals during this difficult time, Cision has compiled these free COVID-19 PR resources.

Media Contact:
Karine Siu
Regional Marketing Manager, APAC
[email protected]
+852-2572-8228

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