KUALA LUMPUR – Winning the hearts of Malaysians for the 15th year running, Nippon Paint Malaysia was recently awarded the Platinum Award for the Paint Category in the prestigious Reader’s Digest Trusted Brand Award 2020. This year marks Nippon Paint’s 5th consecutive year of receiving the Platinum Award.
The Reader’s Digest Award recognises consumers’ most trusted brands and industry players amongst various industries across 5 countries including Malaysia, Singapore, Philippines, Taiwan and Hong Kong.
Nippon Paint’s most recent key milestone include the launch of its Indoor Wellness Programme, an educational campaign aimed at empowering Malaysian homeowners to take charge of improving their overall indoor air quality at home, towards a more holistic wellness, especially in view of the current COVID-19 pandemic.
An Indoor Wellness Guideline was developed in partnership with the Malaysian Society of Allergy and Immunology (MSAI), the first-ever of such guideline by MSAI, in conjunction with the introduction of its paint innovation, especially its industry-first anti-viral, anti-bacteria paint which contains the Silver Ion Technology to mitigate the growth of viruses and bacteria from spreading through walls.
Its paint also utilises the Active Carbon Technology, designed to absorb harmful formaldehyde from the air, converting them into water vapour for cleaner air. Nippon Paint’s Green Choice Series includes both interior and exterior paints formulated with the wellness of the environment and consumers’ health in mind. The series features water-based, non-added lead and mercury as well as near-zero Volatile Organic Compounds (VOC) coatings.
“Taking leadership of the paint market in Malaysia as well as Asia, Nippon Paint will continue to strive forward in bringing cutting-edge paint technology through investing in our Research and development initiatives. Alongside this, we will also focus on inspiration-led content that will facilitate a more educated and informed consumer purchase journey,” said YBhg. Datin Wong Meng Lee, Assistant General Manager of Marketing at Nippon Paint Malaysia Group.
Throughout the years, Nippon Paint has showcased innovation through the years, continuously spearheading many industry firsts products that cover multiple surfaces such as wall, metal, wood, tiles, floor, road and roof in 5 multi-segment portfolios which are Architectural, Industrial, Automotive, Marine and Protective.