KUALA LUMPUR – For Malaysia-based commercial vehicle distributor Hap Seng Trucks Distribution, nothing beats real-time business information to enhance customer satisfaction.
It’s accurate insights that enable the company to channel resources to value-generating activities of the organisation, while vastly improving productivity. The company has successfully achieved this objective, due to its SAP Business One solution which enabled Hap Seng Trucks Distribution to strengthen collaboration with their dealer network, while efficiently promote products to end-users.
Hap Seng Trucks Distribution represents a growing number of local companies that are embarking on digital transformation programmes to realise the role of technology as a business enabler.
According to SAP Malaysia managing director Hong Kok Cheong (pic), the movement control order (MCO) as a result of the COVID-19 pandemic has demonstrated just how critical technology’s role is both as an operations enabler and for business continuity purposes.
“The MCO has demonstrated how technology continues to play an ever-increasing important role in supporting business continuity, while increasing the accuracy and accessibility of data, information management and reporting analysis,” said Hong.
“The MCO has also demonstrated the importance of digitisation and moving away from human managed interfaces and toward machine learning and automated processes,” he added.
Hong foresees that, even post-MCO, technology advancement would continue to grow in significance. “That said, people and their expertise are still much needed for decision-making and communications process to protect and enhance brand, operations, customers and various stakeholders,” he said.
He also encouraged local small and medium enterprises (SMEs) to start viewing technology as an investment and not a cost if they are to survive before realising sustainable growth.
Hong then proceeded to emphasise that “SAP is for everyone”, including SMEs with the aim of making businesses “intelligent enterprises”.
“Intelligent enterprises better address challenges with technology-enabled capabilities to collect and connect data that was previously unrecognised,” explained Hong.
“They are also able to respond faster to changes in the market.”
“What’s more, intelligent enterprises are able to better collect insights from customers, employees, products, and brands at every touch point, use powerful technology to sense opportunities, risks, and trends and turn this intelligence into action across every part of the business,” he added.
To learn more about “the new reality of business” and why it is more critical than ever for local businesses to make the transition to becoming intelligent enterprises, those interested can attend SAP’s forthcoming “Forward Together 2020” event.