KUALA LUMPUR – CIMB Bank Berhad and CIMB Islamic Bank Berhad have introduced two digital-first solutions for customers, namely the online-to-branch account opening process for individual banking customers and Biz Financing Portal for small and medium enterprises (SMEs).
These paperless solutions are aimed at making CIMB’s banking offerings more accessible, providing safety and convenience by leveraging digital capabilities to enhance customer experience.
Individual customers are now able to submit their application, to open a current or savings account, online via CIMB’s new online-to-branch account opening process. Customers can pre-fill an account opening e-form on CIMB’s website to initiate the process. Once submitted, customers are able to make use of a dedicated e-account opening priority queue available in all branches for the last step of their application i.e. the Know-Your-Customer (KYC) due diligence, to complete the account opening.
This solution has been rolled out to all branches nationwide and has since reduced the service time for account opening by more than 50%.
As for SMEs, they will now be able to submit financing applications online at CIMB’s Biz Financing Portal. The portal will enable SME customers to upload documents and submit loan applications entirely online, providing convenience by eliminating the need to visit a branch. The portal was launched on 13 July 2020, and customers can now utilise the portal to apply.
Complementing CIMB’s Biz Financing Portal is the Amazing Customer Experience (ACE) productivity tool for the Bank’s Relationship Managers (RMs), that enables them to submit loan applications from commercial customers for processing online.
Live since 11 November 2019, the mobile productivity tool is equipped with optical character recognition (OCR) and natural language processing (NLP) capabilities for robotic process automation (RPA), allowing RMs to extract data securely and efficiently to autofill required details. This cuts processing time by reducing manual data entry and automating loan processing.
Clients will also receive automatic notifications on their application status, ensuring full transparency. With ACE, RMs remain safe and productive while continuing to serve customers’ needs remotely.
These solutions are part of CIMB’s on-going initiatives to improve end-to-end customer experience using a design-thinking approach, spearheaded by a Transforming Customer Journey (TCJ) unit. Moving forward, the Bank will continue with its digitalisation efforts to enhance customer experience and support customers’ needs, particularly in the COVID-19 environment.
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