KUALA LUMPUR – Leading independent online grocery service, MYGROSER, has partnered exclusively with Malaysia’s no.1 e-commerce platform, SHOPEE to bring fresh groceries right to the doorsteps of Malaysians across Klang Valley. This move comes after more and more Malaysian consumers are relying on e-commerce to get their groceries, fresh produce such as poultry, seafood, and fruits, as well as household necessities and other daily essentials.
MyGroser is a unique and independent, full-service technology-driven online grocery that offers a wide selection of fresh produce, frozen food, fruit and dairy products, groceries, baked goods, and essential items in Malaysia’s USD20 billion grocery and supermarket space. Apart from its mobile apps and website, MyGroser is now adding an official store on Shopee to its offering, bringing users easier access to a wide assortment of value-priced products.
According to research by Bain & Co and Facebook, one of the largest untapped opportunities for online spend lay in groceries: a US$350 billion market in Southeast Asia whose penetration in the region had been much lower than other categories. This offers tremendous opportunity for growth with demand over the past months growing exponentially especially given the recent global developments and as the country adjusts to the new normal.
Today, at least 44% of digital consumers across Southeast Asia have spent more on packaged and fresh groceries online. This trend is here to stay as among consumers who have been buying more since April, at least 80% indicated they plan to continue buying groceries online even in the future.
The partnership with Shopee is one of several initiatives that MyGroser is working on to ensure that consumers have access to convenient, reliable, and quality-focused solutions that meet their needs in the coming months.
 Source: https://www.facebook.com/business/news/digital-consumer-trends-next-normal-southeast-asia