SELANGOR – iProperty.com.my, has signed a commercial agreement with PropNex Malaysia, to help their property agents improve their business potential through digital platforms namely via iProperty.com.my’s latest proptech tool, iProperty PRO on 5 October.
Established in 2018, PropNex Malaysia is one of the fastest-growing real estate agencies in the country with over 600 property agents across 4 branches -Petaling Jaya, KLCC, Johor Bahru and Kota Kinabalu. iProperty PRO was launched in May 2020 to assist Malaysian property agents in bringing their business to the next level using the latest property data insights.
The proptech tool consists of features to help property agents in keeping track of how their listings are performing using data and in-depth insights. These could help property agents level up their game based on a market comparison with similar listings.
The signing ceremony was officiated by Wong Siew Lai, Acting Country Manager and GM Marketing & Communications, iProperty.com Malaysia Sdn Bhd and Marcus Teng, CEO of PropNex Malaysia at the Bangi Convention Centre on 4th October.
In addition, iProperty.com.my will provide exclusive training sessions for PropNex Malaysia’s property agents on digital knowledge, provide consumer search insights and education on how to effectively use proptech tools to increase the visibility of their property listings.
Commenting on the agreement, Wong Siew Lai said, “There is no doubt that these are challenging times for the property market more so for property agents who have to deal with the reality of the new normal.”
The recent effects of COVID-19 are showing further shifts in the way property agents and property buyers, sellers and investors interact on their property journey. The upshot to this is that we are seeing digital data driving the way consumers seek properties more than ever before.
PropNex Malaysia has recognised this and has seen the importance of equipping property agents with digital knowledge and property data insights to help them recharge and grow connections with the millions of property seekers in Malaysia who are using digital platforms to buy and sell properties.
iProperty PRO identifies potential issues with the property agent’s listings through the Market Analytics feature, and what they can do to improve their listing in order to capture home buyers’ attention and to boost their listings’ reach.
Property agents also have access to the Home Report feature which delivers an estimated price with a market comparative analysis on a specific property for sale or rent. This allows property agents to decide on where is the best place to list their properties.
Other comprehensive data on capital growth and rental yields are included, enabling property agents to easily compare against other units in the same building and units in neighbouring buildings of similar size.
In addition, property agents are also able to discover where people are buying with Brickz.my’s market trends to optimise their listing location by area. iProperty PRO’s Market Insights feature includes useful information such as property user visits, potential leads, price range, area research, supply and demand figures and the popularity of chosen property (in terms of searches) in a particular area.
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