EDITION
  • English
  • 中文
  • Bahasa
  • eCommerce
Tuesday, January 31, 2023
uLearnMoney Subscription Events
No Result
View All Result
Money Compass

EDITIONS:

Media and partner organizations:

cmc bmc ulearnmoney mylife mcm
  • HOME
  • NEWS
    • Global Market News
    • Local Market News
    • Corporate News
    • PLC News
  • SPECIAL FEATURE
  • COMPASS
    • Financial
    • Investment
    • Start Up
    • Capital
    • Infographics & Quotes
  • MONEY TUBE
  • LIFESTYLE
  • PR NEWSWIRE
Subscription Newsletter
Money Compass
  • HOME
  • NEWS
    • Global Market News
    • Local Market News
    • Corporate News
    • PLC News
  • SPECIAL FEATURE
  • COMPASS
    • Financial
    • Investment
    • Start Up
    • Capital
    • Infographics & Quotes
  • MONEY TUBE
  • LIFESTYLE
  • PR NEWSWIRE
No Result
View All Result
中文 Bahasa eCommerce
Money Compass

Brand sales double amidst pandemic with online shopping

by moneycompass
October 26, 2020
in Local Market News
credit card, shopback
Share on FacebookShare on WhatsApp

KUALA LUMPUR – Based on data from ShopBack Malaysia, despite the weakening economic outlook, over 60 brands with Shopee Official Stores have on average experienced more than twofold increase in sales through ShopBack over the last three months.

This has been made possible with Shopee Affiliate Marketing Solutions (AMS), via a partnership inked between Shopee and ShopBack Malaysia that set to amplify brands growth through a targeted marketing and stackable shopper incentive approach.

With AMS, brands on Shopee can list their store on ShopBack and offer cashback directly to more than 3 million ShopBack users in Malaysia. ShopBack users can now enjoy more savings through a higher cashback rate (existing Shopee cashback + additional up to 13% brand store cashback) on top of existing platform offers, seller discounts, and free shipping vouchers.

Popular categories and brands include Health & Beauty brands such as Dettol, Grafen, Maybelline, and Unilever; Mom & Baby brands such as Anmum, Enfagrow, and Fernleaf; Home & Living brands such as 3M, Tefal, and Trapo; as well as Gadgets and Accessories brands such as Anker, Aukey, and Belkin.

During mega sales days such as 9.9 and 10.10, ShopBack Malaysia drove on average around 20x increase in sales for Shopee brands via AMS compared to a normal day, with the highest record of more than 250x sales uplift experienced by a beauty and skincare brand, Wardah, through their Shopee Official Store listed on ShopBack.

According to ShopBack Malaysia, it observed a shift in purchasing priority among users, where the top spending categories changed from Fashion and Home & Living during 9.9, to Mom & Baby and Health & Beauty during 10.10.

Users were stocking up supplies such as milk powder, personal disinfectants, and sanitising products in view of the spike of local Covid-19 cases. For example, Dettol saw a 20x sales increase through its Shopee Official Store listed on ShopBack, with disinfectant sprays, antiseptic liquid, and hand sanitisers emerging as the best-selling products.

“The implementation of the movement control order has further accelerated the rate of e-commerce adoption – Malaysians are increasingly sourcing for products online and we detected a stronger purchasing trend from late September, when the number of reported cases in Malaysia reached three digits for several consecutive days,” Han shared.

With the Conditional Movement Control Order (CMCO) being implemented in Kuala Lumpur, Selangor, and Putrajaya, ShopBack expects online sales for these categories to remain strong till next month and beyond.

“Shoppers turn to ShopBack not only for the convenience of online shopping, but also for the additional savings they can get from stacking multiple incentives found on our platform. With the increasing demand in the market, we are confident of our ability to help AMS brands enhance their business performance and hit a new record in the upcoming mega sales, including 11.11, and more,” Han added.

 

Read more: Company to advance digital adoption and enabling independence in Malaysia 

Tags: Economyonline shoppingShopback
ShareSendShareSendTweetShare
Previous Post

Positioning Malaysia as start-up hub important to attract global talent

Next Post

Collaboration to provide digital financing access and support MSMEs

Related Posts

Corporate News

JCorp Officially Launches JLand Group (JLG) to Capture Opportunities in New Economy Real Estate

18 Jan 2023
Local Market News

PETRONAS allocates RM322 million contract to Muhibbah

08 Dec 2022
MDEC
Local Market News

MDEC: Malaysia is a popular investment location for Chinese investors

08 Dec 2022

Discussion about this post

MOST POPULAR

  • The 12th International Conference on Financial Crime and Terrorism Financing (IFCTF) 2022 saw Bank Negara Malaysia's (BNM) governor talk about the ringgit's status.

    Malaysian ringgit ranked as cheapest currency in region

    0 shares
    Share 0 Tweet 0
  • Top 100 SMEs Defy Economic Headwinds to Post Triple-Digit Growth

    0 shares
    Share 0 Tweet 0
  • How to Start Trading on the Malaysian Stock Market

    5 shares
    Share 5 Tweet 0
  • FORTUNE RELEASES ANNUAL FORTUNE GLOBAL 500 LIST

    0 shares
    Share 0 Tweet 0
  • 10 Ways to Curb Overspending

    1 shares
    Share 0 Tweet 0

MEMBERSHIP SUBSCRIPTION

Subscribe Now

Sign Up for Our Free Newsletters

Stay up-to-date with the latest personal wealth-related articles, breaking financial market news, and more.

Follow us on Social Media

News
Special Feature
Compass
Money Tube
Smart Lifestyle
Corporate Profile
Advertise
Subscriptions
Career
Contact Us
eLearning
Events
Privacy Policy
Terms of Use
Strategic Partners

Copyright © . Money Compass. All Rights Reserved.

Design and Development by Ant Internet Sdn Bhd

No Result
View All Result
  • HOME
  • NEWS
    • Global Market News
    • Local Market News
    • Corporate News
    • PLC News
  • SPECIAL FEATURE
  • COMPASS
    • Financial
    • Investment
    • Start Up
    • Capital
    • Infographics & Quotes
  • MONEY TUBE
  • LIFESTYLE
  • PR NEWSWIRE

© 2020 Money Compass

Career

SUBSCRIBE FREE NEWSLETTER