Brand sales double amidst pandemic with online shopping

KUALA LUMPUR – Based on data from ShopBack Malaysia, despite the weakening economic outlook, over 60 brands with Shopee Official Stores have on average experienced more than twofold increase in sales through ShopBack over the last three months.

This has been made possible with Shopee Affiliate Marketing Solutions (AMS), via a partnership inked between Shopee and ShopBack Malaysia that set to amplify brands growth through a targeted marketing and stackable shopper incentive approach.

With AMS, brands on Shopee can list their store on ShopBack and offer cashback directly to more than 3 million ShopBack users in Malaysia. ShopBack users can now enjoy more savings through a higher cashback rate (existing Shopee cashback + additional up to 13% brand store cashback) on top of existing platform offers, seller discounts, and free shipping vouchers.

Popular categories and brands include Health & Beauty brands such as Dettol, Grafen, Maybelline, and Unilever; Mom & Baby brands such as Anmum, Enfagrow, and Fernleaf; Home & Living brands such as 3M, Tefal, and Trapo; as well as Gadgets and Accessories brands such as Anker, Aukey, and Belkin.

During mega sales days such as 9.9 and 10.10, ShopBack Malaysia drove on average around 20x increase in sales for Shopee brands via AMS compared to a normal day, with the highest record of more than 250x sales uplift experienced by a beauty and skincare brand, Wardah, through their Shopee Official Store listed on ShopBack.

According to ShopBack Malaysia, it observed a shift in purchasing priority among users, where the top spending categories changed from Fashion and Home & Living during 9.9, to Mom & Baby and Health & Beauty during 10.10.

Users were stocking up supplies such as milk powder, personal disinfectants, and sanitising products in view of the spike of local Covid-19 cases. For example, Dettol saw a 20x sales increase through its Shopee Official Store listed on ShopBack, with disinfectant sprays, antiseptic liquid, and hand sanitisers emerging as the best-selling products.

“The implementation of the movement control order has further accelerated the rate of e-commerce adoption – Malaysians are increasingly sourcing for products online and we detected a stronger purchasing trend from late September, when the number of reported cases in Malaysia reached three digits for several consecutive days,” Han shared.

With the Conditional Movement Control Order (CMCO) being implemented in Kuala Lumpur, Selangor, and Putrajaya, ShopBack expects online sales for these categories to remain strong till next month and beyond.

“Shoppers turn to ShopBack not only for the convenience of online shopping, but also for the additional savings they can get from stacking multiple incentives found on our platform. With the increasing demand in the market, we are confident of our ability to help AMS brands enhance their business performance and hit a new record in the upcoming mega sales, including 11.11, and more,” Han added.