The global forum series enables marketers to strengthen capabilities amidst an evolving landscape and help shape the future of modern marketing
HO CHI MINH CITY, Vietnam, Nov. 3, 2020 /PRNewswire/ — Mobile Marketing Association (MMA), the leading global association for the mobile marketing industry, is calling for participants to join a series of forums to discuss upcoming trends and challenges while navigating an evolving tech landscape. Mostly held virtually within the region, the programmes are hosted by MMA Vietnam offline and is expected to welcome more than 300 guests.
Centred around the theme of ‘Shaping the future of modern marketing’, this year’s MMA Impact Vietnam is designed to enhance and build the modern marketing capabilities of marketers. The forum aims to bring together marketers, tech enablers, agencies and the entire ecosystem to learn about and address the rising challenges the mobile marketing industry faces, particularly when meeting the expectations of today’s tech-savvy, yet socially conscious consumers.
"Modern marketing has become a critical piece of the ecosystem for brands and consumers in light of the impact of COVID-19 on the industry," said Rohit Dadwal, Managing Director, Asia Pacific, MMA. "From the changing role of technology to shifting consumer perceptions in this digital era, marketers have to embrace modern marketing strategies to achieve business growth. I strongly encourage all relevant and interested individuals to register for the MMA Impact Forum to explore how they can shape the future of modern marketing."
MMA Impact Forum will feature leaders from the marketing, advertising and communication sectors. They will be presenting about topics such as data and marketing, ecommerce, gaming and others. Participants may also explore these topics in greater detail through masterclass sessions and workshops.
Some confirmed speakers at MMA Impact Vietnam include: Ms. Nguyen Thi Bich Van – Chair-woman of Unilever, Tom Simpson, Senior VP of AdColony and Country Director of Google, Ms. Tram Nguyen, and more speaker from the biggest names in the industry such as Mindshare, CocCoc and Biti’s…
Some topics expected to be covered during the MMA Impact Forum include:
- MarTech development
- Measurement effectiveness
- The rise of voice and audio
- Over-the-top (OTT) media service and streaming
- Reimagining creativity on mobile
- The future of mobile payments
- The growth of eSports and mobile gaming
- E-commerce 4.0: e-commerce era with live streaming
Event details: MMA Impact Vietnam: 19 November at Sheraton SG Hotel
For more details as well as to register for the MMA Impact Forum, go here: bit.ly/ImpactVN20
PR Newswire is the official news distribution partner of MMA Impact Forum 2020.
About the Mobile Marketing Association (MMA)
The MMA is the world’s leading global non-profit trade mobile marketing association comprising more than 800 member companies, from nearly 50 countries around the world. Our members hail from every faction of the mobile marketing ecosystem, including brand marketers, agencies, mobile technology platforms, media companies, operators and others. The MMA’s mission is to accelerate the transformation and innovation of marketing through mobile, driving business growth with closer and stronger consumer engagement. Anchoring the MMA’s mission are four core pillars: to cultivate inspiration by driving innovation for the Chief Marketing Officer; to build the mobile marketing capabilities for marketing organisations through fostering know- how and confidence; to champion the effectiveness and impact of mobile through research providing tangible ROI ; and to advocate for mobile marketers. Additionally, MMA industry-wide committees work collaboratively to develop and advocate global best practices and lead standards development.
Mobile Marketing is broadly defined as including advertising, apps, messaging, mCommerce and CRM on all mobile devices, including smartphones and tablets. Members include American Express, AdChina, Colgate-Palmolive, Dunkin’ Brands, Facebook, Google, Group M, Hewlett-Packard, Hilton Worldwide, Kellogg Co., L’Oréal, Mastercard, McDonald’s, Microsoft, Mondelez International, Inc., Pandora Media, Procter & Gamble, R/GA, The Coca-Cola Company, The Weather Company, Unilever, Visa, Vodafone, Walmart, GroundTruth and many more.
The MMA’s global headquarters are located in New York with regional operations in Europe/Middle East/Africa (EMEA), Latin America (LATAM) and Asia Pacific (APAC). For more information about the MMA, please visit www.mmaglobal.com.
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