KUALA LUMPUR – Hong Leong Asset Management Bhd (Hong Leong AM) announced the launch of “HL iSmart Invest”, an online investment platform which enables investors to seamless access to unit trust product information and the ability to invest anytime, anywhere without the need to meet the unit trust adviser.
The introduction to HL iSmart Invest as an online investment platform emphasizing the digital shift experiences this year and meets the spur in retail investor demand for investments given the current low-interest rate environment.
Besides that, HL iSmart Invest allows investors to perform online transactions such as subscriptions, redemptions and switch between Hong Leong AM’s unit trust funds with ease and convenience.
Moreover, Hoo See Kheng, Chief Executive Officer of Hong Leong AM shared that the new normal called for new digital strategies and approaches even for the investment industry and led to the development of HL iSmart Invest.
“At Hong Leong AM, we recognized it that it was significant to focus on enhancing customer experience through digitalization and more convenient for investors to invest in unit trust funds through this new and beyond.
“The pandemic has resulted in rapid digital migration amongst customers, businesses and investors to fulfil their needs and adapt not only to a new way of working, doing business or shopping, but also a new way of investing.
“We believe that the introduction of the new HL iSmart Invest is very timely and will provide an increasingly tech-savvy consumer generation which embodies a digital-and-mobile-first mindset and lifestyle,” he added.
Unit trust investment schemes offer diversified investment strategies aiming to deliver risk-adjusted returns that correspond with your risk appetite and earn better returns than bank deposits.
To sum up, the HL iSmart Invest online platform offers investors a wide selection of unit trust funds ranging from conventional funds to Islamic funds. The funds are also distributed through Hong Leong AM offices and Hong Leong Berhad’s branches nationwide.