KUALA LUMPUR – The Malaysian Investment Development Authority (MIDA)’s digital transformation initiative or better known as InvestMalaysia Portal, an online application submission portal is now open to the public.
“As Malaysia is adapting to this new normal, MIDA’s role is more crucial than ever to help businesses thrive and create a better future for our country. The launching of InvestMalaysia Portal will help us meet investors’ expectations through optimised process automation and seamless data capturing and analysis,” said YB Dato’ Seri Mohamed Azmin Ali, Senior Minister and Minister of International Trade and Industry (MITI).
“We can expect a more efficient evaluation, an automated approval process and easier information sharing at a single entry point. We will also get live investment updates, real-time visibility of investment projects, undertake more informed decision-making, and real-time reporting. In short, this centralised Data Warehouse will allow us to make faster and more accurate analysis through automated dashboards. This initiative will enable us to enhance KPI monitoring functions in meeting the Client Charter,” added the Senior Minister.
Operational since 26 March 2021, the portal focuses to transform MIDA’s core business functions towards improved efficiency and productivity by embracing an integrated technology system to expedite the application and approval process and further allow companies to speed-up project implementation.
As to date, the digital platform offers 10 modules for online application submission and serves as a single entry point for the stakeholders via Investmalaysia.mida.gov.my microsite. Among the modules available include the enhanced Manufacturing Licence (e-ML), Exemption Letter from ML, Enhanced Incentive (e-Incentive), Expatriate Posts and Representative Office/Regional Office (RE/RO), Import Duty/Sales Tax Exemption (JPC) and MIDA Confirmation Letter (SPM) as well as Domestic Sales.
To continuously improve and ensure the systems perform at optimum levels, MIDA has set up a dedicated Customer Service Unit known as CSU. The CSU unit comprises a verification team to receive clients’ applications and a specialised team with the investment-related experience to answer customers’ enquiries related to applications, facilitation and project implementations.
The establishment of CSU is anticipated to improve the user confidence in the system and provide a better experience to the companies, internal users as well as external agencies.
The InvestMalaysia Portal is a commendable effort in MIDA’s automation journey to cater to the broad spectrum of audiences. Through the implementation of an end-to-end the automation application process, MIDA aims to aspire shorter processing time-line, improve client charter commitment for investors and complete the digital transformation goal in supporting the industry’s current and future needs.
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