KUALA LUMPUR/PENANG/KUANTAN – CapitaLand Malaysia is bringing added convenience to shoppers with a series of digital initiatives as part of its omnichannel strategy to help Malaysians adapt to the new normal amidst the COVID-19 pandemic.
CapitaLand Malaysia is the first mall operator in Malaysia to have seven malls within its portfolio onboard Grab’s Malls by GrabMart platform. The seven malls comprise Queensbay Mall in Penang, Melawati Mall in Taman Melawati and five owned by CapitaLand Malaysia Mall Trust – Gurney Plaza in Penang, a majority interest in Sungei Wang Plaza in Kuala Lumpur, 3 Damansara in Petaling Jaya, The Mines in Seri Kembangan and East Coast Mall in Kuantan.
Mr Eddie Lim, Head, Retail, CapitaLand Malaysia, said “In the midst of the COVID-19 pandemic, it is vital to have a holistic omnichannel strategy that seeks to offer value-added services to support the needs of our shoppers as well as retailers, both online and offline. The situation at hand has become a catalyst for greater adoption of digitalisation in the Malaysian retail sector.
“Going forward in the new normal, we seek to bring about convenience, and at the same time, safeguard Malaysians by placing their safety and health as our top priority. We hope that our shoppers can enjoy a safe and seamless shopping experience regardless of where they are.”
Shoppers can now enjoy the convenience of shopping at CapitaLand malls within a digital space all in the comfort of their homes. With more than 50 CapitaLand tenants listed on Malls by GrabMart, shoppers can mix and match their orders from different stores in the same mall and have the orders delivered and pay only one delivery fee.
To complement the shopping experience, shoppers can continue to enjoy added rewards on CapitaStar, CapitaLand’s multi-store and multi-mall cardless rewards programme. Shoppers can register for free via the CapitaStar mobile app and collect points with a minimum purchase of RM30 from retail outlets at CapitaLand malls and to exchange them for cash e-vouchers (known as STARVouchers) and other rewards.