KUALA LUMPUR – TikTok has introduced its first-party solution, Lead Generation, to help businesses reach engaged customers and drive conversion with ease. Businesses can now share details of their products and services that’s related, appealing, and interesting to their customers with a few simple taps.
“Adding on to the current marketing solutions, TikTok’s Lead Generation helps advertisers create an engaging and user-friendly experience for their potential customers with seamless, fast-loading forms that accelerate conversions. Lead Generation starts by making it easy for users to fill out a form and provide their information such as names, emails and phone numbers in order to signal their interest in that particular product or service,” it said in a statement yesterday.
“Additionally, basic information that users provide to TikTok can be automatically populated for a seamless experience between the business and user. To further aid business storytelling initiatives, TikTok’s Lead Generation also enables businesses to create fully customisable messages that can be personalised to be relevant to multiple customer segments.
“Leads can then be downloaded manually or, if integrated with a business’ CRM, immediately activated. For businesses on TikTok, the information in these forms is vital to ensure that they are reaching interested customers in a respectable way,” added TikTok.
TikTok’s newest Lead Generation feature gives businesses another way to connect with the customers they care about and be part of the culture, while growing their customer base and drive revenue impact through immersive, vertical, short-form video formats.
“To ensure users are in control of their data privacy, privacy notices will be displayed to inform users that their information will be collected and will only be accessible by the advertiser. Users can edit their information on the form or click to exit out of the form at any time,” highlighted TikTok.
For more information on how to get started with Lead Generation, read the help center article and see how brands in industries such as education, professional services, auto, finance and retail use Lead Generation.