PETALING JAYA, 13 APRIL 2021 – The outbreak of COVID-19 has brought upon exceptional challenges, infecting millions and significantly bringing Malaysia’s economy to reach low growth as the nationwide Movement Control Order (MCO) imposed various measures that restricted production and consumption activities.
Through PEMERKASA, the government has announced 20 strategic initiatives to steer economic recovery and continue targeted assistance to the people and sectors that are still affected. The 8th strategy under the PEMERKASA highlighted that the tourism sector is one of the identified industries that needs more substantial support to keep the sector’s operators afloat. Apart from the stimulus packages provided by the government, the industry players are consistently trying to reduce operational costs in sustaining their businesses. This is the crucial element that they need to focus by developing various strategies to overcome the sharp falling in revenue. The Malaysia Productivity Corporation (MPC) has introduced specific programmes to help players to become productive while leveraging on digital platforms to reach their potential customers. MPC also has initiated various improvement projects to help enterprises in digital transformation as the way to realise the aspirations of MyDIGITAL.