KUALA LUMPUR, 24/6/2021 – Hong Leong Bank (“HLB” or the “Bank”) announces a new collaboration with ‘Benak Raya Enterprise’ (“Benak Raya”), an Ibanese led agricultural social enterprise under the Bank’s ‘HLB Jumpstart’ CSR platform, making it the fifth social enterprise to be onboarded since its launch in 2018.
This CSR platform is part of the Bank’s sustainability ‘Community Investment’ core focus pillar, which focuses on establishing partnerships with promising social enterprises that empower and drive community development.
These include logistics management, digital adoption, expansion of distribution network to West Malaysia and strengthening its brand awareness through marketing.
Benak Raya was founded in 2017 by Imelda Bragie Anak Jamie, an Ibanese based in Sri Aman, Sarawak. Imelda’s goal is to retain her family’s tradition in Simanggang rice farming, with a long-term goal to uplift the Ibanese community in Sri Aman from poverty. Through Benak Raya, she currently employs 16 villagers from the community to help them earn a sustainable living and aims to provide more job opportunities to her community.
The Sarawakian social enterprise produces three types of Simanggang rice varieties – white, red and black and have since diversified into a range of rice-based products including edible rice straws, face scrubs and hand sanitisers made out of fruit extracts. Benak Raya’s invention of edible rice straws made from Simanggang rice aimed at reducing the usage of single-use plastic straws won the Shell LiveWire Top 10 Innovators Awards in 2019, a truly outstanding achievement for a small enterprise.
Companies interested to distribute Benak Raya’s products in Peninsular Malaysia can write in to [email protected]. For more information on our CSR initiatives, visit https://www.hlb.com.my/en/personal-banking/about-us/csr.html