KUALA LUMPUR – Yeo Hiap Seng (Malaysia) Bhd (Yeo’s) has launched Yeo’s Helping Hands, a CSR programme furthering the company’s efforts to reach out to communities in need.
“Under Yeo’s Helping Hands, the first initiative will see food aid packs being distributed to about 28,000 B40 families most affected by COVID-19 on their lives and livelihoods,” the leading food and beverage company said in a statement on July 16.
Working in partnership with the Ng Teng Fong Charitable Foundation, RM 1 million has been channelled to fund the food aid programme to support about 28,000 B40 families.
“Each of these households will receive a food pack of essential food items and signature delicacies comprising Yeo’s canned food, Cintan instant noodles and Yeo’s beverage drinks,” it said.
Yeo’s added that it is working closely with the Malaysian Red Crescent Society, Refuge for the Refugees, St. John Ambulance of Malaysia, Persatuan Kesejahteraan Rakyat Malaysia and other charity organisations to ensure that these food packs can be expediently distributed through their existing networks and reach families, residing in various parts of the country, in their hour of need.
“As a company with deep roots in Malaysia, we want to lend a helping hand and support families in a practical way at this critical juncture. We will continue to find ways to serve and care for our community,” said Mr Samuel Koh, Group Chief Executive Officer of Yeo’s
“Our thoughts are with those affected by the unprecedented challenge, and it is important for us to support in ways we can. More than ever before, we need to join hands as one community and care for each other to weather the challenge together,” added Mr Daryl Ng, Director of the Ng Teng Fong Charitable Foundation.