KUALA LUMPUR, 23/7/2021 – Asia’s leading buy now pay later (BNPL) brand Atome announced today that its order volume in Malaysia has grown by 100X in the first half of the year, following rapid demand for its flexible payment option.
The company also announced that its online and offline merchant network has grown to serve more than 500 retailers today, a 500% increase from when it first launched in Malaysia at the end of 2020. The rapid growth of the company comes against the backdrop of the Covid-19 pandemic and the extension of the movement control order (MCO) which has seen local retailers struggle.
For retailers, especially SMEs, Atome improves their cash flow and online sales growth and also increases their average ticket order size. Retailers have experienced an average 17%increase in ticket order size since adding Atome as a payment checkout option.
Eddie Lee, CEO of Love18C Sdn Bhd, a homegrown maker of premium, high-quality chocolates which operates e commerce channels and 3 outlets in Malaysia, said “Since we partnered with Atome and through joint marketing, nearly 15-20% of our transactions are through Atome, which is a really good result. We also observe that our ticket size increased from an average of RM50 to RM80-100, an almost 100% growth while our e-commerce conversion rose by 10% too.”
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