KUALA LUMPUR, 26/7/2021 – UOB Malaysia today announced the launch of a digital account opening service that enable customers to open a personal bank account anytime, anywhere via the Bank’s all-in-one mobile banking app, UOB Mighty. This is part of the Bank’s continuous efforts to harness technology to make banking simpler and safer for its customers. Through the app, customers can now embark on their financial journey with the Bank in just 10 minutes, reducing the average time it typically takes to open an account in person by up to 60 per cent.
Given the movement restrictions to contain the ongoing COVID-19 pandemic, more consumers are choosing to bank online instead of going to a branch. This has compelled the Bank to accelerate the roll-out of its digital initiatives in order to offer customers greater convenience.
Mr Ronnie Lim, Managing Director and Country Head of Personal Financial Services, UOB Malaysia, said the digital account opening service offered on the UOB Mighty app is in line with consumers’ shifting preference to bank online as they stay safe at home during the pandemic.
“As a bank that has served Malaysians for 70 years and counting, our focus has always been on innovating and improving our financial products and services to anticipate the needs of our customers. Our aim is for them to enjoy a seamless digital banking experience with a full suite of banking features, from account opening to performing transactions, at their fingertips any time of the day,” Mr Lim said.
According to the UOB ASEAN Consumer Sentiment Study, more than half of the respondents preferred to open a bank account online while 67 per cent were willing to apply for a financial product via internet or mobile banking. On the top two most preferred channels to conduct banking activities during the pandemic, the study also found that mobile apps are favoured among 80 per cent of the respondents, while web browsers stood at 70 per cent.
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