KUALA LUMPUR, 16/8/2021 – In a bid to reunite Malaysians and bring about positivity as the nation faces a challenging period, Samsung Malaysia Electronics today launched ‘Malaysia di Hatiku’, a Merdeka and Malaysia Day themed campaign in partnership with Universal Music Malaysia. The campaign features the release of the Malaysia Di Hatiku song and calls on Malaysians to share their wishes and desires for a hopeful and nation.
Merdeka and Malaysia Day are significant milestones that mark the nation’s development. As we approach these dates, the Malaysia Di Hatiku campaign seeks to rekindle the Malaysian Muhibbah spirit, especially given the current adversities many Malaysians are facing.
“The past year has seen Malaysians, and indeed the world, face unprecedented circumstances. Yet within this struggle is the opportunity for many of us to bring forth the ‘Malaysia Boleh’ spirit and goodwill. If music connects people, then love should be its message and we want Malaysians to share their love and be reminded of the possibilities that our nation can once more strive towards,” said Elaine Soh, Chief Marketing Officer of Samsung Malaysia Electronics.
The Malaysia Di Hatiku campaign will reach all Malaysians, across different generations, races and creed, urban or rural through the release of the music video and TikTok campaign.