KUALA LUMPUR, 14 September 2021 — Xero, the global small business platform, today launched a social series which celebrates what it is to be a small business owner and unearths some of the rawest moments they face.
‘Good Days, Bad Days’ uses a series of documentary-style videos to tell the stories of seven small business owners from Australia, New Zealand, US, UK and Singapore. They candidly describe the challenges they’ve faced, but also the meaningful moments that remind them why they started their business.
Featured in the series is Cenmar Fuertes from the US, a former C-suite executive who left the corporate world to find real meaning through his construction company, Cat Macnaughtan from New Zealand who transformed her travel blog into a travel game product, and Jenny Duff from the UK, who has been in business over 20 years adapting from bricks and mortar to e-commerce as technology changed how we shop.
Delivered over an eight week period, beginning with the launch video, the series will take a deep dive into each business owner’s individual story; their highs, their lows and what motivates them to keep going. The series itself will be hosted on Xero’s YouTube channel, to inspire other small businesses to engage with the stories. The videos will be supplemented with content and resources from Xero that can equip small businesses for success as they navigate their own journey.