KUALA LUMPUR, 28 OCTOBER 2021 – Sunway Group is reaching out to B40 families this Deepavali by providing close to 30,000 kilogrammes of essential groceries and nutritious food worth more than RM170,000 to a total of 863 families for three consecutive months, starting in October, through the #SunwayforGood Food Bank initiative.
With a focus on underserved single-parent and single-income households, this Deepavali Cheer will reach beneficiaries across Johor, Kuala Lumpur, Selangor, Perak, Penang and Kedah, and aims to ensure safe and nutritious food is accessible to families deprived of much needed assistance due to the prolonged movement control orders.
This initiative is part of the #SunwayforGood umbrella that pledges to promote sustainability and social responsibility efforts through three areas namely education, healthcare, and community enrichment, aligned with Sunway’s commitment to the 17 United Nations Sustainable Development Goals as well as Environmental, Social and Governance (ESG) targets. Since its inception, #SunwayforGood has touched the lives of over half a million beneficiaries, and aims to positively impact millions of Malaysians by 2030.
Sunway is working with the National Association of Women Entrepreneurs of Malaysia (NAWEM), the Development of Human Resources for Rural Areas (DHRRA) as well as the Malaysian Red Crescent (MRC) to identify families requiring urgent assistance and to distribute more than 900 boxes of groceries across five states and Kuala Lumpur. In addition, all beneficiaries will receive groceries with a bookmark by The Asia
Foundation’s Let’s Read programme which allows unlimited and free access to an interactive online library. To further inculcate the habit of reading and learning, Red Readerhood, the CSR arm of Big Bad Wolf Books, is donating 1,200 books to the children in these families.
Each grocery box in the Klang Valley and Perak will also include sachets of instant coffee sponsored by SUPER Coffee.