KUALA LUMPUR, 30 OCTOBER 2021 – Affin Bank Berhad (“AFFIN BANK” or “the Bank”) was awarded as the first Malaysian Bank to be recognised for the development of its innovative digital flagship mobile app, the SME Colony at The Global SME Finance Awards 2021.
Organised by the International Finance Corporation (IFC), a member of the World Bank Group, and the SME Finance Forum, and endorsed by the G20’s Global Partnership for Financial Inclusion (GPFI), the Global SME Finance Awards was launched in 2018 and is back for the 4th year to celebrate the outstanding achievements of financial institutions and fintech companies in delivering exceptional products and services to the SMEs and helping them grow.
Rolled out in 2019, SME Colony is the first SME community-centric mobile app in Malaysia to help SMEs improve business knowledge, enhance financial well-being and expand commercial networking through a digital platform at no cost and no membership prerequisites. As part of AFFIN BANK’s Environment, Social, Governance (ESG) efforts in assisting and contributing socially in the development of the SME community, the SME Colony app has been continuously enhanced based on market feedback and will continue to be upgraded in support of Malaysian SMEs.
YBhg. Datuk Wan Razly Abdullah Bin Wan Ali, President & Group Chief Executive Officer of AFFIN BANK commented, “This global recognition serves as the epitome of best practices when it comes to delivering a top-notch financial inclusive tool that supports the growth and sustainability of SMEs. While enhancing SMEs financial literacy and boosting digital adoption remain key priorities for the Bank, we aim to continue serving SMEs as their “Bank of Choice” with differentiated products and offerings that are of relevance to SMEs – the backbone of our country’s economic development.”