KUALA LUMPUR, 5 January 2022 – In early 2021, AIA Malaysia launched its community programme, AIA Cares Community Squad with an objective to help ease the financial burden of urban B40 families who had been most affected by the pandemic.
This year-long community programme is a collaborative effort between AIA Malaysia and its esteemed partners, NGO Women of Will (WOW) and social enterprise Pasar Grub, to provide daily necessities to B40 families in the Klang Valley.
Through this initiative, AIA Cares Community Squad has successfully distributed cloth face masks and healthy baked goods including buns, pastries and cookies produced by WOW as well as surplus fruits and vegetables sourced from Pasar Grub to 1,000 families from 16 People’s Housing Project (PPR) communities, benefiting more than 5,000 household members.
The 1,000 families received the necessities thrice throughout 2021 with the first distribution carried out in March, followed by September and December.
Heng Zee Wang, Chief Marketing Officer of AIA Bhd. said, “Our efforts to support the community and encourage them to eat healthily especially during the time of pandemic is further materialised through the AIA Cares Community Squad initiative. We hope that these contributions would allow the recipients and their family members to focus on their health and safety, without worrying about their next meal.
“We are also happy to support the social causes of our partners, Women of Will and Pasar Grub through this collaboration and wish to extend our thanks to all volunteers including the PPR residential representatives for their time and effort in helping us make a difference in the lives of Malaysians.”
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