KUALA LUMPUR – Malaysia Convention and Exhibition Bureau (MyCEB) will be organising 81 business events that are expected to attract around 113,700 delegates and contribute RM834 million in estimated economic impact this year, reported Bernama.
In a statement on February 4, MyCEB said the reopening of Malaysia’s border to international visitors, especially the business events industry, would allow economic activities to rejuvenate in its entire spectrum from businesses, investments, conferences and exhibitions.
“In this regard, MyCEB and the business events industry support the National Recovery Council (MPN) statement that the government should set a definite timeline for the reopening of the country’s borders to restore economic activities, including trade, industry, investment and tourism,” it said.
Chief executive officer Datuk Seri Abdul Khani Daud said allowing international delegates to attend these activities would certainly benefit not only the organisers but also the industry and the nation.
“The government’s earlier initiatives such as the Langkawi International Tourism Travel Bubble and the Singapore-Malaysia Vaccinated Travel Lane (VTL) has proven that the country can move towards careful reopening.
“When business events are allowed to operate at the end of last year, we saw that the industry has kickstart with various events nationwide,” he said.
Since its establishment, MyCEB has successfully secured more than 2,600 events, bringing in more than 1.3 million international delegates which translated to RM17 billion estimated economic impact from 2010 to 2020.